Conan O’Brien Must Go
Being given the opportunity to design a piece of the Conan universe from scratch is both an honor and a challenge. How do you represent someone whose career spans over 30 years of television?
Conan and the team were looking for simple, bold branding for his upcoming travel show, Conan O’Brien Must Go. Since the program would feature a handful of episodes set in different countries, I wanted the show identity to be a simple wordmark with focus on Conan, then each location defines the logo’s color palate per episode.
